A taste of Italian passion
Nothing brings people together better than Baci Perugina, a chocolate founded on passion and tradition.
Created in 1922, this Italian icon is instantly recognized around the world. Everyone loves the rich chocolate-hazelnut filling, the whole hazelnut on top, and the double coating of dark chocolate. Of course, the famous Baci love note is a legend in its own right, along with the elegant star-covered foil.
Express your feelings with Baci – a gesture full of joy.
Simple elegance
The main Baci recipe is unchanged since 1922 - we will always use the same eight carefully chosen quality ingredients, crafted with love in Italy.
Today, the cocoa sourced to produce every Baci is Rainforest Alliance certified and part of the Nestlé Cocoa Plan. This is chocolate made with love for people and the planet. It is how we spread joy all over the world, not just with the unwrapping of our famous foil, but by supporting farming communities.
Find the Baci you love most
Explore the range
Original Dark
Created in 1922 and inspired by Luisa Spagnoli's original recipe, every Baci - including the famous love note - is a special experience.
Extra Dark 70%
A refined combination dedicated to lovers of dark chocolate. Covered with intense 70% extra-dark chocolate for a moment of pure pleasure.
Milk
Enjoy this irresistible treat where the soft filling and the crunchy hazelnut meet velvety milk chocolate. A moment of creamy and irresistible delight.
Tablets
The classic Perugina taste, with more to savor. 86g tablets are available in 85% Extra Dark Chocolate, Milk Chocolate, and Milk Chocolate with Hazelnuts.
Looking for product information?
Find product information, nutrition information and purchase locations on your local Baci Perugina website:
The story of a legend
1877
A creative legend enters the world
Luisa Spagnoli was born to a local family in Perugia. In an era when female entrepreneurs were almost unheard of, she created two successful businesses: a clothing company, and the Perugina chocolate factory.
1922
Luisa creates the famous recipe
After carefully kneading hazelnut grains, Luisa Spagnoli adds a whole hazelnut then covers her creation with dark chocolate. She calls it 'Cazzoto' as the shape resembles a punch… soon to become a kiss.
1924
Baci is born
Luisa changes the name to Baci and commissions a new look. The silver wrapping with blue writing and love note is the work of Federico Seneca, Perugina's Art Director. His inspiration? Hayez's painting, 'Il Bacio'.
1927
A huge success
In just five years, the Perugina factory creates one hundred million Baci chocolates.
1939
From Perugia to New York
Baci Perugina becomes an Italian star in the United States of America, when Perugina opens on New York's prestigious Fifth Avenue.
1968
Seeing stars
The elegant silver Baci Perugina wrapper is enriched with blue stars - already an integral part of the love note since 1940.
1981
Baci Perugina's Tube
Alongside the classic Baci Perugina boxes, a new tube pack makes for the perfect gift.
2003
The world's biggest Baci
Our pastry team spends 1,000 hours making a Baci measuring 2.15m high, 7.26m wide and weighing 5,980kg - and enters the Guinness Book of Records.
2011
Dressed in white
The world discovers a new flavor of Baci, coated in pure white chocolate.
2014
Baci Milk Chocolate
The classic inner core of hazelnut grains, cocoa, and a whole, crunchy hazelnut. But this time covered with velvety milk chocolate.
2015
Baci Extra Dark
For lovers of dark chocolate, we created 70% dark chocolate Baci, with a double coating for moments of pure and intense pleasure.
2018
A new look
The full Baci range welcomes a refreshed brand and packaging. The recipe? It's still the classic Baci taste - unchanged since 1922.
2022
One hundred years of Baci
Baci celebrates its 100th anniversary.
More chocolate & confectionery brands to discover
